UPS has appointed Kevin Warren to the position of chief marketing officer with effect from June 1, 2018. Warren will report to UPS chairman and CEO David Abney. He also joins the UPS Management Committee, the most senior leadership group in the company.
Commenting on the appointment, Abney said, “With unprecedented demand from consumer and business customers, it’s critical for UPS to have a savvy leader driving innovative new marketing programs that support one of world’s most trusted and respected brands. Kevin brings a wealth of experience to UPS with a strong global growth focus across multiple disciplines. He will guide critically important marketing initiatives as we continue UPS’s transformation.”
Warren will be responsible for all US and international marketing, including the company’s product development, pricing, customer loyalty, industry segments, customer communications and public relations.
Most recently, Warren served as executive vice president and chief commercial officer for Xerox Corporation, where he was responsible for worldwide channel strategy, salesforce effectiveness and global client engagement for the company’s diverse portfolio of hardware, software and services.
He has been named one of the top 100 most influential black executives in corporate America by Savoy Magazine and one of the 75 most powerful executives in the USA by Black Enterprise. In 2013, he was honored with humanitarian awards from both the Young Presidents Organization and CADCA for his work in mentoring at-risk youth.