Post Office creates Christmas loyalty scheme for Drop & Go service

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During November and December, the Post Office will now reward customers that spend £100 (US$135) or more per month at their local branch with the Drop & Go service.

There are two Reward Periods running from November 1-November 30, 2021, and December 1-December 31, 2021. Existing or new customers need to spend at least £100 (US$135) in one or both of the Reward Periods. Whatever is spent over £100 (US$135) during each reward period, regardless of the number or price of parcels, will earn the customer a reward that can be redeemed to their Drop & Go account. In the first week after each reward period has ended, the customer will receive confirmation of the value of their promotional reward along with a barcode that can be used in their local branch to apply credit to the customer’s Drop & Go account.

The free Drop & Go service enables users to save time and continue fulfilling orders while the postmaster applies correct postage and confirms details to customer’s account. Drop & Go customers increased four- in the run-up to last Christmas. The service is popular with small businesses, marketplace sellers and customers who started ‘bedroom businesses’ during the lockdowns. Approximately two thirds of marketplace sellers rely on the Post Office’s 11,500 branches for their customers’ parcels.

The loyalty scheme has been created in partnership with postmasters, who have also helped improve Drop & Go by enabling new users to access their account instantly with a simpler customer journey.

Nick Read, chief executive at the Post Office, said, “The parcel market will see fierce trading throughout the critical Christmas period. Post Office will challenge for increased share of this with our first ever loyalty scheme for customers. Our physical presence in every local community across the UK, combined with the expert knowledge and advice Postmasters provide regarding postage, means we are well placed to support small and independent businesses during the busiest time of the year.”

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