A survey conducted by Nordic postal operator, PostNord, has revealed that online trade in the Nordic countries during the 2016 Christmas shopping period is set to be bigger than ever. The survey, ‘Christmas shopping in the Nordic countries’, asked over 8,000 customers throughout Sweden, Denmark, Norway and Finland whether they had already shopped online for Christmas presents.
The results found that Nordic consumers have already spent approximately SEK4.1bn (US$448m) on Christmas presents online this year. Up to November 21, one in three Nordic consumers had already bought Christmas presents. However, the survey revealed that each Nordic country differs. For example, nearly half of Norwegian consumers have bought Christmas presents to date, while only one in five Danish consumers have started their Christmas shopping.
According to the survey, Christmas trade online looks set to be bigger than ever in 2016. The survey indicates that Nordic consumers will spend approximately SEK19.9bn (US$2.2bn) on online Christmas shopping this year.
“Online shopping is becoming more and more important to the Christmas trade as a whole. Many people find it convenient to order at home in peace and quiet and avoid the Christmas rush in the shops. Having their Christmas gifts delivered to the mailbox at home, to the door or a service point is also regarded as a major plus,” says Arne Andersson, e-commerce expert at PostNord.
November 30, 2016
