New logo and visual identity for NZ Post

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Following NZ Post’s acquisition of CourierPost, Pace and Rural Post under the single banner of NZ Post, the organization has revealed its new logo and refreshed visual identity.

NZ Post chief executive David Walsh said the new logo and visual identity represent the changes that have been happening inside the business for some time. “NZ Post is famous for delivering mail, and our posties and delivery contractors are proud to play an important role in connecting communities across New Zealand with both mail and parcels – but we have been going through a period of transformational change as the number of letters being sent continues to drop while online shopping drives huge growth in parcel delivery.

“Last Christmas we delivered three parcels per second to New Zealanders – but not everyone realized it was us out there delivering because our CourierPost vans had a different color and look from the rest of NZ Post. Bringing all our brands under NZ Post and creating a distinctive new look for the range of services means New Zealanders will know it’s us delivering for them and supporting local e-commerce businesses to grow, both domestically and internationally.

“We’re very excited about the new logo and visual identity. The new logo has several different interpretations – roads, ribbons, connections, movement and energy – and, of course, ‘P’ for Post. All things that represent us and what we do. The new logo represents the new NZ Post.”

NZ Post’s latest e-commerce research, The Full Download, showed that online shopping in New Zealand increased by about 25% last year, with Kiwis spending over NZ$5.8bn (US$4.1bn) and online shopping spiking at a 105% increase during Covid Alert Level 3 in 2020.

“An increase in Kiwis clicking ‘add to cart’ means an increase in parcels that need delivering. To meet this demand, we are investing over NZ$170m (US$120m) in our parcel processing infrastructure. We’re building new parcel processing sites in Wellington, Auckland and Christchurch and are loading these sites up with state-of-the-art technology that will scan and sort parcels at a super-fast rate. For our international customers and partners, it’s business as usual, with the same service operating for inbound and outbound parcels and mail items,” added Walsh.

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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