Modern-Expo announces company rebranding

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Modern-Expo, a global manufacturer and supplier of complete retail solutions, has announced it has started the process of rebranding, the first big change in the company’s identity since it was launched 22 years ago.

In 2018, Modern-Expo defined its mission – ‘to help retailers sell and shoppers buy’, and changes to its corporate identity will reflect this.

The ‘We Create Retail New’ brand positioning reflects the idea that the company not only builds new modern stores, but also tries to understand the future of retail, and helps its clients and partners identify the right direction for development to ensure success.

Ukrainian creative agency MADCATS designed the new Modern-Expo corporate identity based on the vision, mission and positioning.

Modern-Expo’s rebranding will go through several stages in 2019. The new system of signs and marks for promotional materials, uniforms, cars, cargoes, parcels and products will be adopted and finished. Signboards in Lutsk, Lublin and other representative offices, as well as in Vitebsk and Verkhnodniprovsk production sites, will be changed.

An official presentation of the company’s new style will take place during the third Modern Retail Forum on March 28 in Kyiv, Ukraine, and on May 28 in Warsaw, Poland.

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With over a decade of experience as a business and technology journalist working in B2B publishing, Hazel first joined UKi in 2011. After taking 18 months off to bring up her daughter and try her hand at marketing copywriting, she returned in January 2018 to do what she loves best – magazine editing! She is now the editor of UKi's Passenger Terminal World and Parcel and Postal Technology International magazines.

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