Croatian Post introduces a new brand identity

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Croatian Post has introduced a new logo and visual identity that combines the traditional post horn, which is often used to symbolize postal activity around the world, and a location pin to highlight more modern digital times. The company’s distinctive features such as colors and symbols have been retained.

Ivan Čulo, chairman of the board, said, “Croatian Post has changed significantly in recent years. We invest in people and business, we are introducing digital substitutes for various postal services, and we are also developing new services. The modernization of the logo symbolically marks the beginning of the new age of Croatian Post. Croatian Post is the leading logistics company with the state-of-the-art sorting center in this part of Europe. We provide modern, digital services. We are focused on core business and digitization as an important development philosophy, which is all in line with our development strategy Post2022.”

Designer Boris Malešević, creator of the new logo, said, “In the rebranding process of Croatian Post we wanted to preserve all the distinctive elements of the brand, such as the color and the character of the logo, while giving it contemporary and a more convenient form for the digital age.”

Croatian Post has undergone a big investment cycle in recent years. The most important investment, worth almost €50m (US$56.6m), is the construction of a new sorting center near Velika Gorica. Moving to the most advanced logistics center in this part of Europe has just begun.

Given the 1,016 postal offices throughout Croatia, the logo change will be implemented over time. In the first phase, the new visual identity will be applied to the largest and busiest post offices and part of the fleet.

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With over a decade of experience as a business and technology journalist working in B2B publishing, Hazel first joined UKi in 2011. After taking 18 months off to bring up her daughter and try her hand at marketing copywriting, she returned in January 2018 to do what she loves best – magazine editing! She is now the editor of UKi's Passenger Terminal World and Parcel and Postal Technology International magazines.

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