JD and BTGW sign omnichannel deal

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JD Logistics has signed an omnichannel deal with BTG-WeLink (BTGW) to provide consumers contactless access to BTGW’s products.

BTGW is an online retail service arm of the Beijing Tourism Group, and as part of the partnership, its ‘Say Hi Say Yeah’ WeChat mini-program and app will be linked to JD Logistics.

Customers place orders through the Say Hi Say Yeah online shop and JD will pick up products at the designated off-line stores.

Stores include Beijing Scitech Outlet Mall, Yansha Outlets Shopping Center under Wangfujing Group, and stores under Beijing Capital Retailing Group.

Feng Jiang, head of key account development at JD Logistics, said, “We are glad to work with BTG-WeLink, leveraging JD Logistics’ nationwide logistics network. Both parties will create a ‘contactless’ shopping experience, especially during the anti-epidemic period, making sure customers can enjoy a high-quality shopping experience at home.”

Owen Chi, CEO of BTG-WeLink, said, “Based on our partnership, we would like to explore more integrated supply-chain service opportunities, deepen our cooperation, and promote our transformation from traditional business models to digitization.”


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