De Montfort University students fuel solutions to combat logistics skills shortage

LinkedIn +

Pallet delivery network Pall-Ex has teamed up with De Montfort University Leicester (DMU) in the UK to help tackle the logistics industry’s nationwide skills shortage.

Pall-Ex has tasked second year marketing students with developing creative ideas to promote careers in the logistics sector to young people aged 16 to 24. The company has provided a live brief for an integrated marketing campaign, using market research, social media, influencer marketing and PR.

Campaigns will promote HGV driving roles and other careers, encouraging applicants from under-represented groups, such as women and minority communities.

The industry is facing a growing shortage of drivers due to an ageing workforce; research from workers’ union Unite shows that just 1% of HGV drivers in the UK are aged under 25, while the average age of drivers was recorded at 48 in 2016 – up from 45.3 in 2001 – with 13% aged over 60.

Kevin Buchanan, Group CEO at Pall-Ex, said, “Attracting the younger generation has become more challenging as they are unaware of the scope of jobs available and the opportunities for progression. We see this as a learning opportunity for ourselves, as well as the students, as it will enable us to get a fresh perspective from young people themselves and better understand how to inform them on the great opportunities in the logistics sector.”

Share this story:

About Author

, editor-in-chief

Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

Comments are closed.