Instabox enters Dutch market with acquisition of Red je Pakketje

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Instabox, a next-gen technology company transforming last-mile deliveries for e-commerce, is entering the Dutch market through the acquisition of Red je Pakketje, a leader in same-day deliveries in the Netherlands.

According to Instabox, the acquisition will give it a complete and frictionless last-mile delivery solution offering, including home delivery, parcel locker delivery, label-free returns and flexibility to change destination during the delivery.

Alexis Priftis, CEO and founder of Instabox, said, “When we researched the Dutch market, we quickly saw that Red je Pakketje have done an amazing job in creating a premium, same-day shipping service that consumers love. I’m especially excited about working with the team since they share our consumer obsession and our passion for making deliveries green.”

Sam Rohn, founder of Red je Pakketje, added, “This acquisition will enable us to further speed up our growth and offer the fastest most complete delivery solution on the market, whether the customer chooses to receive their parcel at home or to a locker. We know that 77% of consumers have abandoned a shopping cart due to a lack of preferred delivery options. We hope to be able to fix that and change an industry that has been shaped by traditional postal companies.”

Locker deliveries is a general trend across Europe with countries like Poland and Germany having 10-30 lockers per 100,000 inhabitants. With only a few hundred lockers in total in the Netherlands, and less than two lockers per 100,000 inhabitants, there is significant untapped potential, according to Red je Pakketje.

Rohn commented, “Instabox has already shown that it can truly disrupt a market, having taken a huge market share from the traditional players in the Nordics. Not only by offering better, consumer-focused services, but also by applying technology that enables precise delivery slots – at the point of purchase. Becoming part of Instabox will help us to complete our journey and achieve the same dominance here in the Netherlands, as well as expand into other territories.”

The acquisition was closed in mid-April for an undisclosed sum. The rollout of lockers is set to start in June, and merchants will be able to start to ship to lockers during the summer.

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With over a decade of experience as a business and technology journalist working in B2B publishing, Hazel first joined UKi in 2011. After taking 18 months off to bring up her daughter and try her hand at marketing copywriting, she returned in January 2018 to do what she loves best – magazine editing! She is now the editor of UKi's Passenger Terminal World and Parcel and Postal Technology International magazines.

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