DPD’s sponsorship of sports organization Squash Bond Nederland has taken on a new look with Dutch squash centers being linked up to DPD’s European network of parcel Pickup shops. DPD claims to have Europe’s largest network of parcel collection points, with 58,000 locations spread across the continent and 1,250 in the Netherlands alone.
DPD states is the first parcel service to undertake a large-scale partnership with sport centers as a means of expanding its network of parcel collection points.
The first Squash Pickup parcel shop was recently opened at MeerSquash & Activity in Hoofddorp. The ceremonial opening was held with international squash player Paul Coll, who is ranked fourth in the world, in attendance.
DPD hopes that its partnership will contribute to increased traffic at the squash locations and bring more people in contact with the sport. An activation program has also been developed in cooperation with Squash Bond Nederland to help advance this goal.