Swiss Post has unveiled its My Local Services app for municipalities, connecting local businesses, event organizers and Swiss Post itself with the ‘virtual village square’.
Four municipalities from the Bienne region in Switzerland are taking part in the pilot project Bienne, Nidau, Evilard-Macolin, and Pieterlen – with each using their own website to publish information about practical issues and dates for voting, waste collection, paper collection and events.
My Local Services will make it possible to integrate these services, information and offers on a single platform and digitally link them to physical services.
For local business, event organizers and municipal authorities, My Local Services is a new digital sales channel that raises the profile of their products and services while giving customers easy access to them.
Handling the platform requires only basic IT skills, so service providers can use it to advertise their offers independently and individually. To make sure that users can easily navigate their way through the growing number of services, their smartphones pinpoint their location using GPS and display relevant services prominently.
The app is now available as a free download from the iTunes App Store and the Google Play Store.
June 27, 2017
