Royal Mail has confirmed the top 10 towns and cities in the UK where the most online shopping took place on Black Friday on November 27, 2015.
The one-day promotional sales event is now widely regarded as the start of Christmas shopping season in the UK and represents a major boost to the retail shopping calendar. The top 10 UK online shopping hot spots for Black Friday are listed by Royal Mail as:
The findings are based on analysis of items accepted into the Royal Mail network on November 27 and November 28, 2015. Items were accepted from online retailers and e-commerce businesses for delivery via the Royal Mail Tracked 24 and Royal Mail Tracked 48 services.
Nick Landon, head of Royal Mail Parcels, said, “Last weekend a huge volume of online purchases was picked, packed and shipped by retailers around the country. And today, thousands of shoppers around the UK will be receiving their Black Friday purchases.
“Bargain hunters in Norwich top the list of this year’s biggest Black Friday online shoppers. We know there are more parcels still to come, but as of today [November 30], more addresses in Norwich are set to welcome a Black Friday purchase than anywhere else in the UK.”
November 30, 2015