Singapore Post Limited (SingPost) has launched its first standalone POPStop at Tampines MRT station, featuring a first-of-its-kind service pilot – a generative artificial intelligence-powered digital assistant that will interact with customers, answer common questions and dispense labels and postage stamps, freeing up SingPost’s customer service teams to handle more complex inquiries.
POPStops are currently available in all post offices and are dedicated service counters facilitating e-commerce item deposits and returns. Staff manning these counters are also trained to provide e-commerce-related logistics advice.
According to SingPost, the expansion of these convenient hubs to locations outside of post offices “will bring seamless drop-off and return experiences closer to small businesses and individual sellers”.
Self-service solution
Complementing the POPStop network is the POPDrop, a self-service box solution that will be deployed in selected heartland areas from May. POPDrop offers a secure and efficient way for merchants and consumers to drop off or return smaller items. Eight more POPDrops are planned to be rolled out across Singapore in the following months, offering a wider network of convenient drop-off locations for SingPost customers.
Neo Su Yin, chief executive officer Singapore, Singapore Post, said, “I am heartened to be collaborating with like-minded partners to bring relevant e-commerce services closer to daily commutes and the heartlands, offering greater convenience for small businesses and customers.
“The addition of standalone POPStops at MRT stations and new POPDrops boosts the connectivity within our existing infrastructure network, making it more pervasive. By aggressively developing our out-of-home (OOH) capabilities, we aim to solidify our leadership in the e-commerce landscape, making every delivery count for our customers.”