Barbour selects Metapack for e-commerce operations

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British heritage and lifestyle brand Barbour has selected Metapack, the global supplier of e-commerce delivery technology, to lead its online shipping and returns operations.

The partnership will see Barbour use Metapack’s delivery manager, delivery options and returns portal, as the company looks to gain access to more carriers, automate shipping and returns process, and further extend delivery options to consumers.

Metapack says its delivery manager will enable Barbour to fulfill its delivery promise to consumers while reducing operational processing times. Leveraging Metapack’s technology, Barbour will have access to one of the world’s largest carrier libraries, removing the need for costly and complicated carrier onboarding processes.

“Having the correct technology in place is key for us as we as we continue to evolve our brand, e-commerce offering and fulfill on our delivery promise to our customers,” said Gareth Dixon, group financial controller at Barbour.

“By leveraging Metapack’s technology not only do we have a single gateway to different carriers and flexible services, we’re also able to automate key shipping process and reduce the reliance on our IT resources. Most importantly, we’re able to strengthen the buying experience for our consumers at every stage in their online journey – from checkout to delivery and even returns.”

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, web editor

Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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