Yodel delivers record peak period as demand for food and wine soars

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UK independent parcel carrier Yodel delivered a record number of parcels over the peak period of November 15, 2020, to January 2, 2021, up 37.4% on the previous record set in 2019.

There was a surge in everyday premium items passing through Yodel’s network as families settled in for a Christmas at home. Increased demand for alcohol and fresh food in particular made a significant contribution to Yodel’s record year, with volumes in this category up by 89% with 3,200,000 parcels delivered.

The surge in demand for food and drink follows the wider pattern of online shopping. A recent report from Kantar shows that lockdown has permanently changed some consumer’s shopping habits with digital orders making up 12.6% of all groceries in December, compared with just 7.4% in the same month for 2019.

Mike Hancox, chief executive officer at Yodel, commented, “The run-up to Christmas is always the busiest period for us but this was by far the most intense.

“Christmas was different for everyone this year and we saw consumers looking to capitalize on the benefits of doorstep delivery. Food and drink e-commerce in particular was a key driver over the Christmas period.

“The whole year for us has been defined by the unprecedented numbers of parcels being delivered. We were operating at ‘2019 peak’ levels from March through to November, with volumes up 20% compared to a ‘normal’ year.

“We operate a flexible network and understand the importance of ensuring that delicate goods are handled with care and delivered on time, especially over Christmas. Our state-of-the-art handling facilities and our specially trained colleagues hopefully helped consumers to have something to smile about this Christmas.”

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With a decade of experience in trade publishing, Hazel first joined UKi Media & Events in 2011 as assistant editor before progressing to editor of Business Airport International. After taking 18 months off to bring up her daughter and try her hand at marketing copywriting, she returned to UKi Media & Events in January 2018 to do what she loves best – magazine editing!

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