The US Postal Service has launched a new shipping offering, USPS Ground Advantage, to provide a simple, reliable and more affordable way to ship packages in two-to-five business days across the continental USA.
With the product’s launch, USPS is retiring three offerings – USPS Retail Ground, USPS Parcel Select Ground and USPS First-Class Package Service as well as Ground Returns and First-Class Package Return Service.
According to USPS, Ground Advantage is a key element of its shipping service growth strategy as part of the 10-year Delivering for America plan. A new shipping portfolio – comprising USPS Ground Advantage and USPS Connect Local and Regional – positions USPS to compete for any package under 25 lb that can be transported by ground, within a region across states, and across the country.
With USPS Ground Advantage, packages can be delivered in two to five business days across the continental US with free package pickup service at home or in-office. Business customers can use the USPS Ground Advantage return service as a convenient option for customers who need to send items back and US$100 insurance is included on USPS Ground Advantage and USPS Ground Advantage Return packages. Customers can purchase up to US$5,000 in additional coverage. To bring USPS Ground Advantage to market, the post is launching an integrated marketing campaign through the autumn leveraging direct mail, digital, search, social and radio to reach every American business.
USPS Ground Advantage is available wherever customers ship from including all 34,000 Post Offices or on Click-N- Ship. It can be accessed by shippers of all sizes who want reliable domestic ground shipping to all 50 states, PO Boxes, APOs FPOs, DPOs, US military bases, territories, and freely associated states.
Louis DeJoy, US postmaster general and CEO, said, “USPS Ground Advantage is a game changer – for our customers, the industry and USPS. By efficiently and effectively integrating our ground transportation model to the magnificence of our last-mile delivery operations, we can now offer the most compelling ground shipping offering in the market. With USPS Ground Advantage, we are ready to compete for an increased share of the growing package business.”
Read more key logistics updates from the parcel and postal technology industry, here.