Spring Global Delivery Solutions has partnered with alternative mail provider Postcon to launch a new postal service into Germany for UK businesses. Spring and Postcon, both wholly owned subsidiaries of PostNL, intend for the new service to rival German postal operator Deutsche Post DHL.
The newly developed ‘Destination Germany’ cross-border business service will operate using Postcon’s German network of 38,000 trained postmen and women, reaching every household in the country. The service provides a cost effective alternative for the delivery of letters, invoices, direct mail, customer magazines, catalogues and press services for all UK businesses.
Spring was originally founded in 2001 through a joint venture between Royal Mail, SingPost and PostNL. The company is now a wholly owned subsidiary of PostNL, along with Postcon and Italian postal operator Nexive. Spring today (November 12) announced a rebrand of its services from Spring Global Mail to Spring Global Delivery Services.
Paul Taylor, head of sales and marketing, Spring Global Delivery Services, said, “We’re responding to what our business customers have been telling us they need, and until now, has not existed for business mail entering Germany. Customers want a price competitive and fast service, but while swift and efficient delivery is of course essential, they don’t want to sacrifice care and quality in the collection and handling of their mail.
“Spring and Postcon together offer a first-of-its-kind in the market a viable, price conscious, efficient and accountable alternative for posting business mail to Germany.”
Commenting on the company’s rebranding exercise, Freia Goederaad, marketing and communications manager, Spring Global Delivery Services, said, “In the past years, we enjoyed rapid growth and gradually repositioned ourselves as an e-commerce services partner. We introduced new solutions such as a cost effective postal solution for small packets and an international returns platform, shifting from being a mail only provider to a full mail, parcel and return solutions provider. The Spring brand however wasn’t following. As a result, the brand no longer reflected what the company really does, what it stands for, and why people clearly should choose Spring.
“The whole brand refreshment project reinvigorated the pride that resonates with both our clients and employees when working with and for Spring. The new Spring brand will also support our growing portfolio of e-commerce services, with clear choices.”
November 12, 2015
