Metapack integrates what3words

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Metapack says it has become the world’s first e-commerce delivery technology company to enable the seamless passing of what3words addresses to logistics partners.

what3words is a location technology that has divided the world into a grid of 3m squares and labeled each one with a unique combination of three words: a what3words address. This means that every entrance has its own unique address, whether that’s a home front door or a specific entry point to a warehouse or residential complex. It also means that every parking space, garden shed and safe space can be easily identified as a delivery point.

As a provider of delivery management technology with access to a library of 400+ carriers and 4,900 delivery services, Metapack states that adding what3words addresses enables efficient, consistent and highly accurate deliveries for its partners, particularly in the last mile.

Duncan Licence, Metapack’s VP of global product, explained, “I’m excited about the possibilities what3words’ innovative solution brings. We’re both trying to make a difference when it comes to first-time delivery at a time when it’s never been more important. Now that we can accept what3words, logistics partners can receive a what3words address from any e-commerce retailer at the same time as all other necessary logistics information, helping them to drive efficiencies across their supply chain and logistics operations.”

According to Metapack, research has found that 19% of failed deliveries are caused by inaccurate address information. The end result for e-commerce and logistics providers is inevitably a poor customer experience, with the same study also finding that 62% of shoppers report experiencing the frustration of late or failed deliveries. Metapack’s recent research also highlights that almost 40% of shoppers said they would not return to a retailer following a bad delivery experience.

Chris Sheldrick, co-founder and CEO of what3words, added, “Every e-commerce retailer that accepts a what3words address at checkout via our plugin is playing a key role in elevating the customer delivery experience. Enabling Metapack to receive a what3words address and pass it directly to carriers means that customers can provide extremely accurate delivery locations and receive their parcels first time, every time. It’s a simple addition that can truly make a huge difference to people all over the world.”

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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