Asendia site helps retailers with cross-border deliveries

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Asendia, a joint venture between La Poste and Swiss Post, has set up a new microsite that provides cross-border e-commerce support materials to retailers who want to sell their products in other countries. The material is available in various languages and enables retailers to assess how prepared their business is ahead of entering a new market.

The site is available in English, Spanish, Italian, German and Swedish and contains a self-assessment tool called FitCheck that assists a retailer in finding out how its business can optimize its cross-border shopping experience.

Visitors can also explore the different steps to be considered when evaluating cross-border opportunities including customer acquisition, facilitating transactions, order management, delivery and customer care.

As an additional support tool, visitors to the microsite can download the free 2015 ‘Pocket Guide to Cross-border E-commerce’. The 46-page pocket guide provides useful tips for expanding a business into new markets, and covers three regions (Europe, Americas and Asia-Pacific) and 10 countries (France, Switzerland, UK, Germany, Italy, Norway, USA, Brazil, Australia and China).

Manuel Bonnin, head of industry, distance selling and e-commerce for Asendia, said, “As potential customers grow in confidence when buying cross-border, it is important to meet any challenges, such as logistics and technology. The Pocket Guide can therefore offer valuable advice on how to handle returns management, cultural expectations, and how to deliver the best experience for customers.”

July 22, 2015

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, editor-in-chief

Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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