Amazon has launched the Export Central tool that will enable sellers who are a part of Merchant Fulfilled Network (MFN) to expand their cross-border e-commerce business to customers in 39 countries in Europe.
The Export Central tool is part of a wider free-to-use European Export Programme that enables Amazon sellers to export from six stores: the UK, France, Germany, Italy, Spain and the Netherlands. The European Export Programme enables Amazon sellers to reach millions of customers in countries where there is no Amazon store, including destinations such as Austria, Portugal and Greece, without the need to duplicate listings or register new accounts.
The European Export Programme drives traffic and conversions to existing seller listings, offering growth opportunities, and is available to all sellers regardless of whether they use Fulfilment By Amazon (FBA) or are part of MFN. FBA sellers are automatically enrolled into the European Export Programme at no extra cost.
According to Amazon, sellers who have enabled Export from their European stores have seen an average sales uplift of up to 10%. Sellers can enable international shipping settings from multiple stores simultaneously in just three clicks – through Export Central (as explained in this video) or by accessing Export Central through their Seller Account and exploring their export expansion opportunities.
For sellers using seller-fulfilled export with Export Central, Amazon will enable international shipping settings for selected stores and destinations on their behalf and propose standard transit times and shipping fees. Sellers will be able to review and adjust those settings before proceeding to the next step.
Xavier Flamand, Amazon’s VP of seller services, Europe, said, “We are always looking at ways to support our selling partners to grow their business and Export Central is a game-changer for Amazon sellers looking to expand their businesses across borders, especially in countries where Amazon does not operate a store. Sellers can now seamlessly list and ship their products across Europe with ease.
“Our program eliminates many of the traditional barriers to international expansion, allowing entrepreneurs to focus on what they do best – creating and selling amazing products. At Amazon, we’re committed to empowering small and medium-size businesses by providing them with powerful tools and services to reach customers globally.”