DPDgroup recently announced it had become Geopost. The company says it has formed the new corporate identity to support its geographical and expertise expansion. How will this rebranding work out compared to some others that we have seen in the parcel delivery sector? Regular co-hosts Peter MacLeod and Marek Różycki discuss.
ANALYSIS: DPD Group rebrand – how will it fare compared to others in the sector?
By PETER MACLEOD AND MAREK RÓŻYCKI, LAST MILE PROPHETS 1 Min Read