Australia Post has announced that it will launch its first first digital stamp alongside this year’s lunar new year stamp collection marking the Year of the Horse.
The traditional stamp series, designed by Sydney-based artist Chrissy Lau, is available at participating post offices and online. Australia Post said it will also release its first “DigiStamp” next month, combining a physical stamp with a digital collectible.
The digital version pairs a standard postage stamp with a secure digital token that can be activated by scanning a QR code on the stamp card. Once activated, the token is displayed online as a collectible without requiring users to download an app or set up a digital wallet.
Australia Post said the launch represents a step toward expanding stamp collecting into digital formats. The DigiStamp range will go on sale in March for A$15 (US$10) each and will include three designs: Plum Blossom Fire Horse, Fire Lantern Horse and Longevity Knot Fire Horse. Each design will feature 100 limited-edition versions distributed randomly through in-store and online purchases.
Kayla Le Cornu, general manager for retail product and supply chain at Australia Post, said the initiative is intended to modernize stamp collecting while retaining traditional formats. “Stamps have always captured the spirit of their era, and with the launch of our first ‘DigiStamps’ it marks a defining moment in the history of collecting,” she said.
“By blending a centuries-old tradition with digital innovation, ‘DigiStamps’ are a tangible example of how Australia Post continues to modernize as a 21st-century, digitally enabled postal operator.”
Australia Post said the digital stamps will be released as part of its broader Lunar New Year product range, which includes physical stamps and collectibles for the Year of the Horse.
In related news, Australia Post to build four regional parcel facilities in South Australia
