Hermes UK has announced that it is to rebrand as ‘Evri’ with a new logo and brand identity that will be rolled out across all its locations, vehicles and ParcelShops.
One of the first announcements under the new brand is that the company is to auto-enrol its self-employed plus (SE+) couriers, 85% of the network, into a pension by the end of this year. According to Evri, this move is a UK logistics industry first and represents a £7m (US$9.1m) plus investment each year in the earnings security of its SE+ couriers.
In addition, following discussions with the GMB Union, Evri will also be introducing the right to maternity/paternity leave for all SE+ couriers with effect from March 2022.
Stephen Timms MP, chair of the House of Commons Work and Pensions Select Committee, said, “This is a huge step in the right direction and will help thousands of couriers plan for retirement. I am delighted to see Hermes provide pensions and parental leave in addition to the holiday pay, guaranteed pay rates and union recognition already available.”
Martijn de Lange, CEO at Evri (formerly Hermes UK), added, “When we first announced our SE+ model in 2019 we committed to continuing to develop our support for our self-employed couriers and we are proud to have been true to that and be leading the industry once again. Our couriers receive guaranteed pay rates, paid holiday and now a pension but have also been able to retain the flexibility that so many treasure, fitting in their deliveries alongside their other (often family) commitments.”
The new brand will also see a significant investment in its customer service as part of its commitment to ensuring that it remains responsive, knowledgeable and helpful. This will include Evri opening a fully UK-based customer service team and adding 200 experts who will be based in local depots, closer to where potential issues are. Evri will also be upgrading its chatbot and releasing more phone lines for those who prefer to speak directly to someone.
Environmental, social and governance (ESG) will be at the heart of the new Evri brand as the company remains committed to reducing its impact on the planet and promoting equality and fairness. This will include continuing to grow its use of alternative fuels and innovative building initiatives which have already resulted in it using 100% renewable electricity across all its operations. It will continue its journey to its net zero target for direct and indirect emissions for 2035.
De Lange said, “This rebrand follows significant investment and two years of dramatic growth which has resulted in our entire business going through a major transformation program. It is more than just a name change – it is a statement of intent of our commitment to leading the way in creating responsible delivery experiences for ‘Evri one’, ‘Evri where’. It heralds a new culture and an even better way of doing things in an ever-evolving world – building on our achievements and successes.”