Paul Bray takes a close look at the future of direct mail and whether there is any truth behind its predicted demise
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In a carrier market that can be clearly differentiated by the quality of service on offer, Neil Jackson, chief executive, Triangle Management Services, calls on retailers to use growing insight into what constitutes the total cost of delivery, from late to lost goods, returns to complaints handling, and pay for a service that will truly reflect customer expectation.
Postal services play a key role in many countries, providing access to basic communication and transaction services. Public postal operators are among the largest employers and most trusted retail network operators in each country, generating hundreds of billions of dollars in revenue.
Michael Gesper reflects on what could be achieved if postal operators give their customers an insight into operational processes and performance.
Any direct mail campaign depends on careful planning to ensure that response rates are high and sales conversions numerous. A number of factors can intervene and impact its outcome. Richard Higginbotham explains more
Even in the current challenging economic climate there are a number of rapidly growing transportation and logistics companies who are cleverly employing technology to enable them to take on the established major players. Dave Upton looks at how these companies will be the stars of the future and the ones that don’t embrace technology will not.